Game Demographics

Game Demographics

Games are already widely known for the widespread influence in today’s society, however are widely thought to be an interactive toy, made for children, however studies have shown that the average age for the game player is 30, with 32% being aged under 18, 31% being 18-35 years old, and 37% being 36+ and the average game buyer age is 35 years. Overall surprisingly Male and Female gamers share an almost close share with each other, 47% of gamers are female and 53% are male. Whereas purchasers are 52% Male and 48% Female. Within this statistic comes the type of video game genre that is mostly being sold, by units. 19% of game buyers buy action games with Modern warfare 3 being the most sold game in 2011, and followed by action is shooting games with 18.4%, Sports games with a total of 14.8% of game sales, family games with a total of 11.0% and adventure comes fifth with 9.5%. However with computer games, Strategy, Role Playing Games, and Casual games dominate the market with 27.6%, 21.1% and 20.6% respectively. The Sims 3 became widely the most selling game collectively with all its expansions and add-ons. However Star Wars the Old Republic was the most sold game computer game of 2011. Overall within the Gaming industry a total of $24.75 Billion was spent, with an average of $16.54 was paid on content, and $5.59 spent on Hardware, and $2.62 on accessories.